About Us

Imagine that your success and growth were tied to how people portray you. Now, consider the question:

What would you do if someone said things about you that were false, or inaccurate, or prepared with the dough of half-truths? What if they accurately told stories about your challenges, but hung them in frames of unethical reporting where the focus was on the ugly, with no mention of the potential you wield?

And what if you had the power to fix the fiasco by changing the narrative about yourself, presenting the true story to the world? Would you sit on your hands and blabber complaints of how the world is unfair, or would you exercise your power and fix things? Exactly what we thought.

Africa, the Mother of amazing and potentialed people with incredible cultures, and home to rich resources and breath-taking landscapes, has long suffered under the thumb of media platforms that inaccurately portray her people and the continent. Most international media platforms, and unfortunately some local ones too, whether knowingly or unknowingly, focus most of the time on the negative stories of Mother Africa. They paint our beautiful continent using the brushstrokes of stereotypes and colours of poverty, corruption and civil strife. They leave out a significant colour palette of the beautiful side of Africa.

And when they accurately talk about real challenges, because truth be told, Africa has her fair share of challenges, they stop at the issue.

Qazini was conceived and born to address this problem. We are a team of talented and committed storytellers crazy for Mother Africa, and obsessed with details that paint the true picture of Africa and her potential. We focus on highlighting what's working in Africa, and when we highlight the challenges, we unapologetically strip them to their cores and go a step further to challenge our audiences to look at them through the lens of solutions. Our goal is to drive systemic change in societies through powerful storytelling.

Our platform serves as an antidote to the disempowering, one-dimensional narrative that is all too often told about the African continent.

How we GET IT DONE

1. Telling the stories of ordinary people doing the extraordinary to solve problems in their communities, or attain their personal goals–stories that inspire, challenge, and empower our audiences.

2. Telling stories that serve as an entry point for general audiences to understand emerging perspectives on the continent.

3. Using storytelling to help individuals and organisations tell their stories, build connections, bring about change, and leave a meaningful legacy with their work.

Your Story Factory is a Qazini imprint offering book editing and memoir writing services. We are dedicated to capturing your lived experiences, wisdom and values; and transforming them into a custom-designed book that honours your journey, celebrates your life, and communicates your truth and perspectives to others.

Let Qazini be the curator of your narrative, transforming your journey into a beautifully written book that reflects the depth of your experiences. Join those who have entrusted us with their stories, and let us help you communicate your truth to the world in a way that immortalises your journey.

For more information, contact info@qazini.com